Any successful manufacturing company knows they need to periodically reevaluate their marketing efforts to stay competitive. Perhaps you’re looking to increase your sales, expand your online presence, and drive more traffic to your website. Or, maybe you want more form submissions and inbound leads. If this sounds like you, continue reading and see why you need to incorporate marketing for your manufacturing company.
Thanks to new technologies and creative thoughts, the field of marketing is rapidly evolving. Digital marketing encompasses social media, search, mobile, email, and content marketing in addition to online advertising. This doesn’t even include traditional marketing, like billboards, posters, magazines, newspapers, direct mail, TV, and radio. With so many options to help get your product onto peoples’ radars, it’s important to know how to reach your demographic and relate. Those who work in marketing will consider the latest marketing trends and know which strategies will be most effective.
Do you find that there aren’t enough hours in the day to complete tasks on your marketing to-do list? If so, it’s time to bring in additional help. Knowledgeable and experienced marketers will help your manufacturing company expand its marketing efforts, increase efficacy, and drive better results. Once you outsource this work, you’ll have more time to focus on other parts of your business.
Don’t get stuck with doing the same marketing tactics each year. While going to trade shows and having word-of-mouth referrals are effective in gaining new business, it doesn’t reach all the potential customers out there. To attract new people to your business, it’s vital to embrace new marketing concepts. An external marketing company will help you incorporate fresh, out-of-the-box ideas, and can even help to show what is and isn’t working for your business.
If your sales hit a standstill or decline, consider reaching out to a marketing company. Marketers have the tools and knowledge to help your business get on the right track, drive new customers, and boost your return on investment (ROI). Inbound lead generation uses content to push B2B prospects into action, creating a relationship that eventually leads to a sale. This could be when someone downloads a guide, fills out a survey, requests a demo after watching a webinar, or contacts the sales team after reading a blog post. When your brand is more discoverable on social media and in search engines, visitors will provide their contact information in exchange for the valuable content you provide. This ongoing conversation builds trust and positively influences their purchasing process.
Without tracked results, your team won’t know if its marketing strategy was a success. There are hundreds of key performance indicators (KPIs), but there’s a right one for each strategy. For example, when it comes to website traffic, there is the bounce rate, time spent on each site, traffic sources, new and returning customers, and the total traffic. With content marketing, there is the amount of content shared, content downloads, blog traffic, and inbound lead generation through filled-out forms. In terms of sales, there is the sales team response time, call volume, and call reviews. When you compare results with your goals, you’ll see how your strategy can be improved and where you have room to grow.
As a full-spectrum product engineering and manufacturing firm, Custom Technologies thinks about the entire picture when it comes to your product launch. Not only will experts work hard to make a reliable, cost-effective, and quality product, but they will also ensure scalable manufacturing, a functional online store, outlined shipping procedures, tracked and serialized products, and an established supply chain. They also understand how important marketing is for the success of a product launch and recommend all manufacturing companies partner with a marketing company. Trust Custom Technologies for any stage of the product launch; even if you have a product that’s already on the market, we are here to help! To learn more or get started, contact us today!